THE BRIEF
This was a brief set by Art Fund through YCN awards 2017/18 to create a campaign that can drive sales of the Student Art Pass amongst university students in autumn 2018.
To answer this brief I decided to focus on how art galleries and museums are a peaceful space for students to go think and be inspired. To show this I used videos (storyboards are shown below) and posters showing famous artwork zoomed in, focusing on the 'space in the art'. To go with this concept, I used the strap lines 'space to think' and 'space to inspire'. I kept all of the work simple and clean which will help the student art pass stand out against any other advertisements aimed at students; old or new.
