THE BRIEF
This brief was a university live project brief, where we were given the challenge of stretching a brand into another category.
MY SOLUTION
My answer to this brief was to create Brewdog Carpet Care. This was mainly after a lot of research into different household uses for beer, carpet cleaner being one of the more obscure answers. I decided to do the carpet care by Brewdog because they are such a quirky and distinctive brand and I believe they could experiment with branching into different categories and products, such as this.
